In love with big ideas and small details.
My work starts where brands and people meet: Educated in branding & marketing with a top-up in retail design & visual merchandising, I set out to create appealing interiors for retail spaces, trade fairs and showrooms.
/Concept Creation
/Retail Design
/Visual Merchandising
WORK
Concept & Retail Developer
Normann Copenhagen, Copenhagen (DK)
Spatial Designer & VM
Broste Copenhagen
Kristina Dam Studio, Copenhagen (DK)
Next Me-Visual Merchandiser
& Other Stories, Hamburg (GER)
Jr. Account Manager Retail & Corporate Design
Syndicate Design, Hamburg (GER)
Intern Retail Marketing
Tom Tailor Group, Hamburg (GER)
Student Worker Marketing
Bestseller, Brande (DK)
EDUCATION
Retail Design & Visual Merchandising
Akademie JAK, Hamburg (GER)
B.A. in Design & Business
VIA University College TEKO, Herning (DK)
B.Sc in Fashion Retail (Erasmus Semester)
Hochschule Reutlingen, Reutlingen (GER)
WHAT I’M CURRENTLY WORKING ON:
I am currently working at Normann Copenhagen where I oversee all retail design and visual merchandising topics. We are currently looking at the concept for 3daysofdesign and our new showroom abroad.
WHAT DESIGNERS SHOULD ALWAYS BE IMPROVING:
Keep learning new stuff. Things customers and friends are into, weird stuff in the world – how things work and how they change. You might be good at a thing but you have to force yourself do to other things that might seem unnatural to you, in order to trigger the creativity.
I WILL ALWAYS MAKE TIME FOR:
I try to make time for projects that are close to my heart. I recently took a course on book binding, which I found quite interesting. Letting creativity run free in personal projects, supporting friends or exploring new disciplines nurtures my curiosity and creativity at the same time.
PROGRAMS
